Google Analytics will be fully transitioning to GA4 in July 2023. Are you ready for it?
Migrating from Google Analytics Universal to GA4 is necessary if you want to continue using Google Analytics.
Google Analytics as we know it (UA or Google Analytics 3) will be discontinued, which means that after that date, any website that wants to continue using Google Analytics must upgrade to Google Analytics 4 (GA4). In fact, we strongly recommend that you make the switch well in advance of this date so that you can compare your current data with the new GA4 data and make sure your new settings are reporting accurately.
In late 2020, Google Analytics 4 officially became the default tool for organizations tracking any new digital properties. Thus, the path to ending the previous iteration (Universal Analytics) was set in motion.
While this new era of digital tracking has many benefits, it is vital that your business is informed and ready for the changes ahead. PPC Analytic Agency is proud to be a certified Google Partner, and we are ready to offer your team the best consulting services available for the transition to Google Analytics 4.
WHAT WILL CHANGE WITH GOOGLE ANALYTICS 4 (GA4)?
Google Analytics 4 (GA4) is designed for both scalability and privacy. It offers more robust tracking for websites and apps. Cross-device measurement is at the heart of this update as it allows brands to track all digital interactions on one platform. In line with this new approach, GA4 puts less emphasis on session metrics in favor of user and event analysis.
In addition, the platform provides a new perspective on privacy and cookies. GA4’s architecture is designed around data modeling to fill in the gaps of incomplete information. While it still uses basic cookies for now, it will soon incorporate Google’s machine learning models to fully support a cookie-free future.
Users will also notice changes to the reporting interface, including fewer standard reports and a more robust custom report creation tool. These updates provide analysts with better data visualization and actionable insights for your competitive advantage.
GA4 FUNCTIONS
- Combine user behavior data from web and mobile apps.
- Use advanced analysis methods that go beyond standard GA4 research reports.
- Improve your statistics with built-in machine learning and predictive modeling.
- Enjoy peace of mind with a privacy-conscious data model.
BENEFITS OF GOOGLE ANALYTICS 4 (GA4)
In the world of data and technology, early adoption is an important part of staying ahead of the curve. The future of Google Analytics is changing, and the associated changes require a certain level of preparedness on the part of analysts. Organizations that implement GA4 early through a consultative approach will have plenty of time to develop their internal teams before Universal Analytics officially goes live.
Early adoption of GA4 also means that your organization can collect more historical data to develop strategies before making the full transition. You will have more advantages and opportunities if you complete the implementation of Google Analytics 4 for your brand earlier.
PPC Analytic Agency takes a thoughtful approach to GA4 implementation. We are here to help you get started the right way. As a long-standing Google Certified Partner, we know the ins and outs of consulting on GA4 setup. Data structures change significantly, so we approach each implementation (or migration) with a proven process. We’ll help you identify the specific events, metrics, and views that will ensure your future success.
TRANSITION TO GOOGLE ANALYTICS 4
Are you still using Universal Analytics to monitor web traffic and key events? No problem! The PPC Analytic Agency team specializes in making the transition to GA4 easy for you.
OUR APPROACH TO MIGRATION TO GOOGLE ANALYTICS 4:
- We will make a full audit of your current Google Analytics and web metrics
- Create custom reports and dashboards according to your business needs
- Set up Google Tag Manager
- Prepare resources to help your internal team optimize and make ongoing changes
- We will inform you about the latest developments, features and reports in GA4
- Set up Google Analytics reporting
FREQUENTLY ASKED QUESTIONS
- Should I upgrade GA-UA to GA4 right now?
- Yes, we recommend switching to GA4 as soon as possible.
- What is the difference between GA-UA and GA4?
- There are many differences in GA-UA, such as data collection, structure, UI/UX, etc.
- Will I lose my existing Universal Analytics settings if I upgrade to Google Analytics 4??
- This will not affect existing GA-UA settings
- No, you can still send data to GA-4 and GA-UA resources
- How difficult is it to switch from Universal Analytics to Google Analytics 4?
It depends on the approach, it’s very simple and very complicated at the same time.
- How long will it take to complete the migration?
- Migration completion time may vary for different clients, as it depends on the complexity of the current implementation and approach. For a small site, it can take a few days, for a large marketplace, up to 4 weeks.
HOW MUCH IT COSTS
We have created a clear pricing for our services in the area of transition from Google Analytics to GA4. The price depends on the type of your project, website/application, as well as its structure and business specifics. To evaluate the project, fill out the form and we will contact you!